Matt is the co-founder of Aira, a digital agency based in Milton Keynes, and heads up the acquisition side of the business. He’s a self-confessed geek and started life in digital marketing when he developed a Facebook game that, at the time, was in the top 10 most popular on the platform. He also likes bourbon.
What’s this about? Paid social. Session details: This session will focus on real-world examples of how, and how not, get the most out of paid social campaigns. From audience and campaign definitions to measuring effectiveness, I’ll be giving combining actionable takeaways with strategic thinking.