Head of Content, Bozboz
Sophie Turton is head of content at creative agency, Bozboz. She spends her days experimenting with communication strategies to form engaging digital journeys and is extremely passionate about the English language.
At Bozboz, Sophie drives the content offering across marketing, web and branding and manages a team of seven creatives and marketers. Prior to her career in digital, Sophie worked as a business columnist for Shanghai Daily. She is a published writer, public speaker and lover of whimsy.
What’s this about? PPC. Session details: The time has come for us to break the habit of generic PPC copy forever. To understand that behind each click is a person, and at the beginning of every search exists a reason why. The why is important. It is the why that makes people buy. The […]