8:10am - 8:50am

Registration / Breakfast

Register, network and enjoy breakfast

8.55am - 9:00am

Welcome

 Jo Turnbull

Organiser, Search London

9:05am - 09:35am

Duane Forrester

Vice President of Industry Insights, Yext

 

“Digital Knowledge Management – The Key To Success

Standing still and looking forward, we can see our work will only become more complex. Whether it’s mobile rankings, engaging with customers via Voice or aligning your business for what comes next, the role of the digital marketer is highly technical today. Voice represents the most critical turning point our industry has seen in over a decade. We’ll examine how Voice is impacting consumers and businesses, dive into what it takes to actually be a player in the Voice space and see how digital knowledge management plays a key role in your success: both for your company and yourself personally.

9.40am - 10.10am

Tom Anthony

Head of R&D, Distilled

“An introduction to HTTP/2 for SEOs”

HTTP/2 is rapidly becoming more established, and represents an easy win in terms of improving site performance. However, as SEOs it can be daunting to understand what changes HTTP/2 brings, and what the implications are. However, the next 12 months are going to see an explosion in usage, and we really can’t avoid learning more about them. Tom will provide and accessible introduction, with a focus on what changes, what stays the same, and how you can get the SEO benefits of HTTP/2. There will be a wonderful Truck analogy!

10.15am- 10.55am

Jes Scholz

International Digital Director, Ringier AG

“Visual Search: Connecting the Digital to the Physical”

The world has always been visual, but the web has not. In 2018, this has changed thanks to Pinterest, Google, Amazon and many other players investing into image recognition. Jes will take you through what this means for visual search, how you can leverage computer vision to beat your competiton, and the power of augmented reality.

11.00am - 11.15am

COFFEE BREAK

 

COFFEE AND NETWORKING

11.20am - 11.50am

Nick Wilsdon

Search Product Owner, Vodaphone Group

 

“How to use voice devices within your marketing strategy”

Voice devices have faster adoption rate than mobile phones. This year they have hit the mainstream and should now become part of your marketing mix. Beyond the statistics, Nick will explain how voice can work for your business. What you need to prepare for voice strategies, what are the common pitfalls and how to avoid them. What role should voice play and how can these platforms give you a competitive edge.

11.55am - 12.25am

Gianna Brachetti-Truskawa

International Senior SEO Manager, Bold Ventures

 

 

AI vs Human Translation in Localisation”

Localisation is often misunderstood, or the resource requirements underestimated – we’ll show you what to expect when it comes to localisation and help you decide why or when human translation might be a better fit.

12.30pm- 1.10pm

Bartosz Goralewicz

CEO and Head of SEO, Elephate S.C

“Raising JavaScript: Getting Ready for the Real World of SEO”

If JavaScript was a person, it would be graduating from university and looking for its place in the world. Our job as SEOs is to guide it to make smart choices and to do more good than harm to our precious websites. Bartosz will be looking at the latest trends in JavaScript websites and learning from the top industry players, to not only stay up to date, but become a leader in the industry. Let Bartosz get you ready for the real world of SEO.

1.15pm - 1.55pm

LUNCH

TIME FOR LUNCH AND SOME SERIOUS NETWORKING

2.00pm - 2.30pm

Bastian Grimm

Director, Organic Search, Peak Ace AG

“Advanced log file analysis for better SEO: 10 tips to step up your log file auditing game!”

Using server log files and incorporate actions based on auditing those into your SEO strategy makes sense for loads of reasons; however, loads of marketers still struggle in doing so. Bastian will be talking you through the do’s and don’ts of log file analysis, highlighting the most common mistakes and more importantly sharing his top-10 tips on how you’ll be getting the most out of your logfile data. We will be talking tools, methodologies, reports and data interpretation to apply straight away.

2.35pm - 3.05pm

Fili Wiese

SEO Expert, Search Brothers

 

 

“Structured Data Explained”

Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.

3.10pm - 3.40pm

Nichola Stott

MD and Founder, Erudite

“The Giant Speed Benchmark: Your Emotional Support Dog”

We all know that speed matters for user behaviour, conversion and is an important ranking factor; but what do we need to do? Which metrics really matter and how much time and effort should we assign to this? Because data without context is useless, in this session we do an introduction to speed and performance metrics for standard mobile configs, then review the UKs top 5,000 websites by sector, looking at the benchmark timings across key measurements (TTFB, RenderStart, VC, FL ) This will help give you the confidence and support required to understand “how fast is fast?” Finally we will then look at a correlation study into the speed metrics and SEO performance using Sistrix Visibility Index, to see if there’s any strong connection between speed and VI and if so which speed metric?

3.40pm - 4.10pm

COFFEE BREAK AND ROOM CHANGE: BREAKING DOWN THE WALLS

COFFEE AND NETWORKING

4.15pm - 4.25pm

Introduction from Jono Alderson

Mad Scientist at Yoast

The Walls Come Tumbling Down! How CRO and SEO teams Can work together to create a digital superteam for your business.

How SEO  & CRO can team up. How blending the two opens up powerful opportunities and the marketing edge this gives a business.

4.30pm - 5.30pm

Panel session

SEO & CRO – No more Silos. The Panel Session

Our panel of CRO & SEO superstars come together for what promises to be a dynamic session that will explain and discuss the methodology and processes to create your elite CRO/SEO team

Moderated by Jono Alderson, this session will be lively. You’ll get the chance to ask questions and concerns, or anything that’s eating you up in advance or on the day about your own business, using our smart app

It’s your chance to discover just how you join your CRO and SEO talent to create a digital superteam for your business

The Panel:
Gerry White, SEO and Analytics Consultant, Just Eat
Tim Stewart, Web Optimisation Consultant, SiteSpect Inc
Russell McAthy, CEO, Cubed
Bart Schutz, Chief Inspirational Officer, Online Dialogue

5.30pm - 7.30pm

NETWORKING DRINKS

NETWORK WITH YOUR PEERS OVER A GLASS OR TWO