8:10am - 8:50am
Registration / Breakfast
Register, network and enjoy breakfast
8.55am - 9:00am
Organiser, Search London
9:05am - 09:35am
Vice President of Industry Insights, Yext
“Digital Knowledge Management – The Key To Success
Standing still and looking forward, we can see our work will only become more complex. Whether it’s mobile rankings, engaging with customers via Voice or aligning your business for what comes next, the role of the digital marketer is highly technical today. Voice represents the most critical turning point our industry has seen in over a decade. We’ll examine how Voice is impacting consumers and businesses, dive into what it takes to actually be a player in the Voice space and see how digital knowledge management plays a key role in your success: both for your company and yourself personally.
9.40am - 10.10am
Head of R&D, Distilled
“An introduction to HTTP/2 for SEOs”
HTTP/2 is rapidly becoming more established, and represents an easy win in terms of improving site performance. However, as SEOs it can be daunting to understand what changes HTTP/2 brings, and what the implications are. However, the next 12 months are going to see an explosion in usage, and we really can’t avoid learning more about them. Tom will provide and accessible introduction, with a focus on what changes, what stays the same, and how you can get the SEO benefits of HTTP/2. There will be a wonderful Truck analogy!
International Digital Director, Ringier AG
“Visual Search: Connecting the Digital to the Physical”
The world has always been visual, but the web has not. In 2018, this has changed thanks to Pinterest, Google, Amazon and many other players investing into image recognition. Jes will take you through what this means for visual search, how you can leverage computer vision to beat your competiton, and the power of augmented reality.
11.00am - 11.15am
COFFEE AND NETWORKING
11.20am - 11.50am
Search Product Owner, Vodaphone Group
“How to use voice devices within your marketing strategy”
Voice devices have faster adoption rate than mobile phones. This year they have hit the mainstream and should now become part of your marketing mix. Beyond the statistics, Nick will explain how voice can work for your business. What you need to prepare for voice strategies, what are the common pitfalls and how to avoid them. What role should voice play and how can these platforms give you a competitive edge.
11.55am - 12.25am
International Senior SEO Manager, Bold Ventures
“AI vs Human Translation in Localisation”
Localisation is often misunderstood, or the resource requirements underestimated – we’ll show you what to expect when it comes to localisation and help you decide why or when human translation might be a better fit.
CEO and Head of SEO, Elephate S.C
1.15pm - 1.55pm
TIME FOR LUNCH AND SOME SERIOUS NETWORKING
2.00pm - 2.30pm
Director, Organic Search, Peak Ace AG
“Advanced log file analysis for better SEO: 10 tips to step up your log file auditing game!”
Using server log files and incorporate actions based on auditing those into your SEO strategy makes sense for loads of reasons; however, loads of marketers still struggle in doing so. Bastian will be talking you through the do’s and don’ts of log file analysis, highlighting the most common mistakes and more importantly sharing his top-10 tips on how you’ll be getting the most out of your logfile data. We will be talking tools, methodologies, reports and data interpretation to apply straight away.
2.35pm - 3.05pm
SEO Expert, Search Brothers
“Structured Data Explained”
Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.
3.10pm - 3.40pm
MD and Founder, Erudite
“The Giant Speed Benchmark: Your Emotional Support Dog”
We all know that speed matters for user behaviour, conversion and is an important ranking factor; but what do we need to do? Which metrics really matter and how much time and effort should we assign to this? Because data without context is useless, in this session we do an introduction to speed and performance metrics for standard mobile configs, then review the UKs top 5,000 websites by sector, looking at the benchmark timings across key measurements (TTFB, RenderStart, VC, FL ) This will help give you the confidence and support required to understand “how fast is fast?” Finally we will then look at a correlation study into the speed metrics and SEO performance using Sistrix Visibility Index, to see if there’s any strong connection between speed and VI and if so which speed metric?
3.40pm - 4.10pm
COFFEE BREAK AND ROOM CHANGE: BREAKING DOWN THE WALLS
COFFEE AND NETWORKING
4.15pm - 4.25pm
Introduction from Jono Alderson
Mad Scientist at Yoast