8:10am - 8:50am
Registration / Breakfast
Register, network and enjoy breakfast
8.55am - 9:00am
Organiser, Search London
9:05am - 09:35am
Vice President of Industry Insights, Yext
“Digital Knowledge Management – The Key To Success
Standing still and looking forward, we can see our work will only become more complex. Whether it’s mobile rankings, engaging with customers via Voice or aligning your business for what comes next, the role of the digital marketer is highly technical today. Voice represents the most critical turning point our industry has seen in over a decade. We’ll examine how Voice is impacting consumers and businesses, dive into what it takes to actually be a player in the Voice space and see how digital knowledge management plays a key role in your success: both for your company and yourself personally.
9.40am - 10.10am
Head of R&D, Distilled
“How to build a Death Star using HTTP/2”
We all know how frustrating it is when a Rebel Alliance blows up your brand new super weapon. When this happened to the Death Star, the Galactic Empire wasted no time in starting on a replacement. However, just like the web of 2018, speed can be a real problem for Death Star construction, which is where HTTP/2 comes in. The next 12 months are going to be a turning point where SEOs really can’t avoid learning more about it. If you have been scared of jumping in until now, this session will help get you up to speed. May the Force be with you!
International Digital Director, Ringier AG
“Visual Search: Connecting the Digital to the Physical”
The world has always been visual, but the web has not. In 2018, this has changed thanks to Pinterest, Google, Amazon and many other players investing into image recognition. Jes will take you through what this means for visual search, how you can leverage computer vision to beat your competiton, and the power of augmented reality.
10.50am - 11.10am
Coffee and networking
11.15am - 11.45am
To be announced
11.50am - 12.20am
To be announced
CEO and Head of SEO, Elephate S.C
1.00pm - 1.55pm
Time for lunch and some serious networking
2.00pm - 2.30pm
Director, Organic Search, Peak Ace AG
“Advanced log file analysis for better SEO: 10 tips to step up your log file auditing game!”
Using server log files and incorporate actions based on auditing those into your SEO strategy makes sense for loads of reasons; however, loads of marketers still struggle in doing so. Bastian will be talking you through the do’s and don’ts of log file analysis, highlighting the most common mistakes and more importantly sharing his top-10 tips on how you’ll be getting the most out of your logfile data. We will be talking tools, methodologies, reports and data interpretation to apply straight away.
2.35pm - 3.05pm
SEO Expert, Search Brothers
“Structured Data Explained”
Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.
3.10pm - 3.40pm
MD and Founder, Erudite